The fast growing wellness-tourism industry is quickly leaving travelers lost for choice in terms of destinations. Exotic destinations are coming up fast and steadily, offering travelers excellent services and unique experiences. Thailand is one such destination that offers an experience like no other. Renowned for its medical tourism, Thailand is combining and promoting all type of wellness tourism.According to research conducted by Thailand's tourism body, wellness travel is a fast growing niche that should receive special attention and focus. Future marketing plans focus on promoting Thailand as a destination that focuses on improving lifestyle through wellness tourism. It will also focus on promoting Thailand's attractions.
This will increase the visitors to Thailand to 24 million, an increase from the current 22 million.A massive online marketing initiative is taking Thailand as a wellness tourism destination to the next level. TAT in conjunction with the national carrier airline has brought on board 30 of the leading providers in beauty, spa and health treatments to this aggressive campaign. This aims at attracting women who are looking to revive themselves.There is a wide selection of deals and packages on beauty treatments and spa visits to enhance wellness and new experiences. In addition to this, leading providers have joined in the 'Find Your Fabulous' marketing campaign. Top services providers are offering over 150 options on beauty, health and hotel deals.
The wellness tourism sector is targeting groups that want to adopt healthier lifestyles, enhance their wellness and better health. Tourists from China, Germany and Russia are proving to be high-end travelers who frequent Thailand. The main destination being Bangkok, it is a beehive of activities with travelers looking to have a unique experience in this exotic destination. Phuket, Pattya and Chiang Mai are specifically to older generation travelers from Japan and South Korea.An intensive customer research is taking place at Stenden Rangsit University. This research is a broad analysis of spa operators and their clients. The principal aim is to respond to poor quality academic research. The findings provide a better view of the market and consumer practices. In addition, it sheds light on the current trends, therapies and treatments. The recommendations create ways of making better decisions; this places Thailand in a very good position.Thailand is indeed a top wellness destination. Its high quality medical care makes it an even better place to explore the endless possibilities in wellness travel.
