Past few years has seen the steady growth of health and wellness tourism not only in the western countries, but in several developed as well as developing nations as well. Of these, Indonesia, China, Turkey and the Philippines are emerging as the foremost destinations whose wellness packages are attracting local consumers as well.
Indonesia
Indonesia's health and wellness tourism industry is still in its nascent stage. Urban tourists have only recently started opting for spa destinations in the country for relaxing holidays.Although the nation is seeing an increasing influx of destination spas, most urban visitors opting for spa holidays aim to choose hotel/resort spa packages. The rise of spa holidays in the Indonesia has also led to the negligible status of the other health and wellness tourism sectors in the country.A number of day spa outlets are springing up in big cities like Bandung, Jakarta and Surabaya. The demand for day spas stem from urban dwellers who want to enjoy a spa experience sans the high costs incurred by dedicated spa holidays. These day spas are usually crowded throughout the week, with the weekends being fully booked. The products offered at these day spas include body massages, foot massages, spa treatments, etc.
China
Spas in the country contributed nearly 96% of the total revenue from health and wellness tourism. Increasing competition from budget hotels has forced bigger hotels/resorts to use spa packages as bait to lure guests. Guests opting to stay at these hotels are usually given complimentary spa treatments, and encouraged to sign up for complete spa packages.While many spa resorts in the country replicate the decor and layout of the Japanese hot springs, nee entrants are opting to choose the Tang dynasty imperial spring bath d�cor in order to stand out from the others. Certain spas also offer Chinese medication services meted out by in-house physicians. Herbs are also infused in the hot water baths to provide medicinal and healing benefits.
Turkey
Turkish consumers have started paying more attention to their health and wellness, thereby increasing sales. These consumers demand sophisticated packages while on holiday, insisting on having a spa and wellness theme in the package. The health and well being trend led to the advent of spa hotels and resorts focusing on relaxation and detoxification treatments for health conscious consumers. Luxury hotels in the region also offer complimentary spa services in order to attract customers.One can find plenty of saunas, massage centers and herbal therapy rooms in Turkey. Most of these places use natural resources like natural water fountains, which are deemed healthier for the body. While foreign tourists prefer hotel/resort spas, local consumers seem to prefer traditional natural spring spas.
Philippines
The Philippines has a wide range of spas, including destination spas, hotel/resort spas, day spas, club spas and medical spas. Luxury travel options in the country have helped hotel/resort spas retain the top spot in this list with over 61% of the current value sales of spas.While a short decline in domestic and international spa visitors was evident in 2009, factors like increased health and wellness awareness has led to spas regaining their popularity in the Philippines. Some of the more popular treatments in the country include "dagadagy" and "hilot."
