Wellness tourism is a growing and thriving industry. Many countries are trying to establish themselves as popular wellness tourism destinations and Bulgaria is one of them. The global populace has become more conscious about wellness and people are showing more interest in health benefits that comes with wellness tourism. Simple and hectic beach holidays are not sufficient for the modern fitness conscious tourists and holidayers. Bulgaria has the potential of becoming one of the top wellness tourism destinations but they still have to work hard on creating and evolving the infrastructure to accommodate international tourists.Branimir Botev, the Deputy Minister of Economy and Energy of Bulgaria, believes that spa and wellness therapies can help in boosting the earnings of the tourism industry. They are trying to enhance the quality of their tourism industry by offering different types of spa services. The Deputy Minister also said that they would be utilizing the huge sources of mineral waters available in their country for attracting the tourists to get mineral-based spa treatments.
The rich history and traditions of Bulgaria will also help in creating an appropriate brand image for a wellness tourism destination.There are more than twenty-two towns established near thermal springs in Bulgaria. The Roman emperors and other affluent personalities of the Roman era used to visit these spots and enjoyed the natural springs for better health. Mineral water of Bulgaria has always been famous for healing and treating people.
The best thing about Bulgaria is that it is already a favorite tourist destination and the affable citizens love to share their culture and traditions with the tourists.At present experts are trying to make the best use of the abundance of mineral water sources in Bulgaria and convert this popular tourist destination into a thermal wellness destination. The World Tourism Organization is supporting the Via Traiana project conceived for the improvement of the wellness tourism industry. Renowned professor Taleb Rifai is also supporting the development of the wellness tourism sector of Bulgaria. They are building small tourist clusters to tackle the different branches of wellness tourism. The Rose Valley Region and the Hisar region have the best potential for the development of wellness tourism industry.
