The healthcare and wellness market in Azerbaijan is poised for growth. The government of the country is trying to improve the quality of wellness services to attract more visitors. The main motive behind this is to attract more than 5 million visitors by 2015. This will help in the growth and development of the country and its economy.The country houses many health resorts and spas, which offer quality care and alternative treatment to people. Azerbaijan is known for its natural water resources, which play an important role in performing various wellness procedures and therapies.
Present state of wellness tourism in Azerbaijan
Visitors can discover many spa centers and places where they can relax and feel comfortable. The country has excellent beaches and tourism spots, which offer great potential for being converted into wellness tourism destinations so visitors can enjoy spa and other wellness therapies in a natural environment.The Zikh village is in a position especially suited to attract wellness tourists. The local government is trying to develop the destination, which is rich in natural mineral water sources, into a wellness tourism spot.Planning The government of the country is trying to make effective marketing strategies to attract more tourists in the country. Market intelligence and experts are playing an important role to improve the quality of wellness care. They are trying to improve tourism facilities, providing quality accommodation, and food to tourists so that they can enjoy their trip.Apart from this, opening wellness and healthy resorts near the natural resources and thermal spa destinations can attract more tourists to avail wellness therapies. Cost efficient spa centers, hotels, and therapy centers can attract people from every corner of the globe.
Future of wellness tourism in Azerbaijan
The development and promotion of the country as a wellness tourism destination will lead to economic growth of the country. Quality health resorts and spas will offer top class wellness services to their guests. Such steps will also provide an opportunity to local people to get the benefits of wellness therapies.Rise of Azerbaijan as a wellness tourism destination will help to generate income resources, creating suitable commercial activities and bringing money from the tourism business into the country.
